Have you ever thought about starting your own school, start-up or just going freelance? As the educational landscape changes due to Covid, branching out on your own is becoming a necessity for many teachers. This week I speak with three people who have gone from being teachers to becoming their own bosses. Peter Liu tells us how he got the inspiration for his online education company, Jake Whiddon tells us why he founded his own school after fifteen years of working for other people and Ed Dudley tells us what kind of people should avoid going freelance.
How to Market Yourself or Your School
In the the words of McKinsey, "we're all marketers now". But what can teachers and schools do to better promote themselves? We interview three ESL marketing experts (David Weller, Jonny Arthur and Peter Liu) about how (if you're a teacher) you can promote yourself and (if you're a manager) how you can promote your school.