Dave Weller joins me to talk about how to promote your writing. Dave tells us why you shouldn’t start a blog, where you can write instead, how to promote your writing across different platforms, how to find out what people search for online, how to choose a title for your writing and the key to writing a best selling book.
Racism and Ethics in Teacher Recruitment (with Ekitzel Wood)
Ross speaks with Ekitzel Wood about online marketing ethics and discrimination in teacher recruitment. We know data from Facebook was used in the last US Presidential Election, but how does your Facebook information change the job advertisements that you see? Online marketing affects the jobs we have access to, who are colleagues are and the expectations our students have. Hear the power schools now have to discriminate by gender, age and race, and how this affects you.
How to Market Yourself or Your School
In the the words of McKinsey, "we're all marketers now". But what can teachers and schools do to better promote themselves? We interview three ESL marketing experts (David Weller, Jonny Arthur and Peter Liu) about how (if you're a teacher) you can promote yourself and (if you're a manager) how you can promote your school.