We interview three former teachers who are all still part of the TEFL industry but have experienced very different careers. Jessica Keller tells us about becoming a recruitment expert, Jason Anderson about becoming an author and Felicity Pyatt about becoming a teacher trainer.
How to Market Yourself or Your School
In the the words of McKinsey, "we're all marketers now". But what can teachers and schools do to better promote themselves? We interview three ESL marketing experts (David Weller, Jonny Arthur and Peter Liu) about how (if you're a teacher) you can promote yourself and (if you're a manager) how you can promote your school.
Lying Less in Language Teaching (with Jessica Keller)
"By lying, we deny others a view of the world as it is. Our dishonesty not only influences the choices they make, it often determines the choices they can make—and in ways we cannot always predict. Every lie is a direct assault upon the autonomy of those we lie to" (Sam Harris). So what of lying in language teaching? How honest are we with our students? How honest are schools with their teachers? And how can we be more honest with ourselves? We discuss with ESL recruitment guru, Jessica Keller.